A press release or new release it’s related to online social media optimization or promotion, you can publish their news. The use of press releases is common in the field of public relations. Typically, the aim is to attract favorable media attention to the PR professional’s client and provide publicity for products or events marketed by those clients. A press release also very helpful to increase the website traffic and website ranking. Many press releases allow you to create a link, so it’s a free one-way link.